Few people, even sponsors and volunteers, can appreciate the challenges every Event Director faces every year, every month and nearly every day. But we do.
We provide coaching and (sometimes) hands-on consulting for Event Directors that want to up their game.
How Does This Work?
Whether you have a new cycling event, or you’ve been running one for years, the challenges are significant.
We see great events with weak marketing. Beautiful routes without sufficient safety plans. Established events struggling to wrangle volunteers, particularly after “volunteer fatigue” sets in. The constant search for sponsors. The constant pressure to promote the event to participants.
We know your challenges, because we’ve faced them.
How We Help
We’ve been doing this for years, combining our talents in marketing, leadership, detailed organization and safety planning with our love of participating in cycling events. We have been riding in, volunteering, promoting, and organizing elite cycling events for more than twenty years. Now we’re ready to give back, and help you with your event.
We will not run your event. Although we still run a couple of events as Directors, we are no longer accepting Director positions. But we’ll help you run yours. We’re not your competition, we’re part of your team.
Think of us as a team that “has your back” — helping you anticipate what you hadn’t considered, tap strengths you didn’t realize you had, and plan for success… while also keeping a skeptical eye on what might go wrong, and plan for that too.
We stay in the background, while you lead your event. We don’t need any credit or public attention — we think that should go to you and the rest of your team. Better than anyone, we know that you deserve the recognition. We’ll help you succeed.
Just a few of the topics we address, depending upon your specific needs:
- Brand definition of your event
- Marketing strategy
- Event promotion through marketing channels and other tactics
- Participant gift bags and leveraging sponsors
- Event logo wear and strategies for additional brand development (and income)
- Route creation (including route testing, cue sheets, maps and GPS computer files)
- Volunteer Job Descriptions
- Recommendations for event applications for registration sales, volunteer sign-up, team workflow, email marketing, social media marketing, etc…
- Tools for team task management for a typical event
- Event Safety Plan template customized for your event.
How Do We Start?
Each of our coaching and consulting engagements are tailored to your specific needs. To get started, we ask you to complete a questionnaire about your event. After reviewing your responses, we’ll schedule a call to delve deeper into your concerns before providing a quote.
Why We Think We Can Help
We’ve directed more than 20 cycling events. Our expertise in cycling event consulting, taps project management, marketing, and fiscal oversight skills honed by 25 years of experience in corporate finance and 35 years of business management by the two principals, Jennifer Caldwell-Billstrom and David Billstrom.
Our experience includes launching new products, marketing events, reorganizing teams for better performance, raising money from investors, and various leadership positions in companies ranging from raw startup stage to Fortune 100. Obviously, these skills have applicability to large and complex events with a hundred (or more) volunteers.
When we examine the concerns of our consulting clients, our first priority is the safety of both the participants and bystanders. David has over 35 years of experience in public safety including EMT, firefighting, and search and rescue.
That said, we help our clients strike a balance between the unfettered joy of a challenging event, and risk management. And above all, we want you to be as prepared as you can be for the unanticipated.
To get started, we ask you to complete a questionnaire about your event. After reviewing your responses, we’ll schedule a call to delve deeper into your concerns before providing a quote.